RER Magazine

SUBSCRIBE NOW!

Newsletters

SUBSCRIBE NOW!

Blog

Newsletters

Stay up-to-date on the latest marketing intelligence and opportunities.

RER Reports RER ProductWire
Subscribe

Issue Archive

Event Calendar

The Rental Show– New Orleans, LA
February 6-8, 2012

» More events and information

Social Media

More ways to stay informed...

  

follow us on twitter

Find us on Facebook


Rushing & Mason Sells $2.74 Million of Equipment Through IronPlanet

IronPlanet, an international online auction company for used construction and agricultural equipment, recently liquidated $2.74 million of equipment for Rushing & Mason of Memphis, Tenn., and Little Rock, Ark., achieving 121 percent of its initial price target.

The March 27 auction drew a global audience of 14,000 visitors and generated an average of 21 bids per item. Nearly 20 percent of the equipment was sold to IronPlanet’s international buyer base.

“I did a lot of research and spoke to a lot of auction companies to understand who had the best auction model and who would ultimately deliver the best overall value to Rushing & Mason,” said David Sax, chief financial officer and chief operating officer of Rushing & Mason. “Our decision to select IronPlanet was absolutely the right choice. IronPlanet gave us access to their global buyer base, enabling us to exceed our price expectations, and the total cost to sell our equipment was the lowest. The most important factor was that we were able to sell our equipment straight from our locations.”

Rushing and Mason is central Arkansas’ authorized dealer for Kobleco, New Holland, Vibromax, Allied, Waldon, and Lay-More products. It also provides sales, service, parts and rental services for the entire state of Arkansas.

Pleasanton, Calif.-based IronPlanet offers guaranteed inspection reports and exclusive IronClad Assurance to enable buyers to bid with a high degree of confidence. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield and Byers, Caterpillar, Komatsu and Volvo. For more information, visit www.ironplanet.com.

Want to use this article? Click here for options!
© 2012 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

most recent story

popular articles

Popular Articles

Recent Comments

Stock Block

Buyers Guide

Buyers Guide

The RER Industry Directory is the resource buyers like yourself rely on when looking for up-to-date information on the products or services you are searching for.

Learn More
Sourcebook

Rental Rate Guide

Rental Rate Guide 2012

Want to know how much equipment is renting for these days? Find out in RER's original 2012 Rental Equipment Rate Guide.

Learn MoreAdd to Shopping Cart
Sourcebook