H&E Equipment Services opened a new store in Midland, Texas, today, the company said. H&E has seven other full-service rental centers in Texas and 65 nationwide.

The new Midland branch is 11,000 square feet on five acres and has office space for sales and rentals, a large shop area, parts area and yard space. The store will specialize in aerial equipment, telescopic forklifts, compact and large earthmoving equipment, and general construction equipment including generators, compressors, concrete equipment, light towers and more. Crane products and services for the area will continue to be provided by H&E’s crane division facility in Dallas, which provides Manitowoc, Grove and Manitex cranes.

“We have visited and surveyed customers and determined that our full-service business model is exactly what they are after in an equipment supplier,” said Joe Mancaruso, H&E’s Midland branch manager. “We not only offer rentals, but new and used equipment sales, in-shop and mobile service and repair, a large parts inventory, training and many other value-added services. We feel the business climate and opportunity is prime to become involved in the Midland-Odessa, Texas, area.”

Products will be offered from JLG, Genie, Atlas Copco, Skytrak, Skyjack, Multiquip, Wacker Neuson, Gehl, Takeuchi, Yanmar and others.

Based in Baton Rouge, La., H&E Equipment Services has 65 locations throughout the Gulf Coast, Mid-Atlantic, Intermountain, Southwest, Northwest and West Coast regions. H&E is No. 11 on the RER 100.