The Global Rental Alliance, whose purpose is to increase the profile of the equipment rental industry worldwide and to collectively increase value to the members of the respective organizations, held its annual meeting at The Rental Showin Atlanta, in March. During the meeting, a report was provided on The Global Rental Alliance International Rental Exchange pilot, which was initially proposed at its 2008 annual meeting. The International Exchange Program is intended to advance publicly through participants the Alliance goal to educate and advance careers in rental, and increase worldwide awareness of the equipment rental industry.
Peter Maginnis, branch manager, American Rentals, South Gate, Calif., was the first Exchange participant, working for Kennards Hire in Australia. With the knowledge gained from the pilot exchange, the program will continue to be developed; the Alliance members will consider nominees for future exchange opportunities. Administering the program is the ARA Foundation, a nonprofit philanthropic organization that develops and implements programs that create educational opportunities, build relationships and aid the rental industry.
The Alliance consists of the Canadian Rental Association, DLR (France), European Rental Association, Hire Association Europe, Hire & Rental Industry Association (Australia), Hire Industry Association of New Zealand and American Rental Association. The participating organizations are committed to sharing information on initiatives throughout the year, and attending one another’s major events and functions, as schedules permit.
Since its founding in 2003, the working relationship of the respective associations has continued to strengthen, with increased focus on common initiatives that directly impact its members, such as equipment theft prevention and recovery; legislative/regulatory, risk management/safety; industry research; workforce development/rental careers; education; and insurance. Country-specific issues are also topics for universal discussion.
The Alliance has defined its February 2010 agenda to include more in-depth discussion of mutual issues and approaches when it meets in Orlando, Fla. More formal documentation will be developed prior to that time and will be communicated on The Global Rental Alliance website www.GlobalRentalAlliance.com.