Former NES Rentals vice president Mike Disser has launched MAD Marketing, a marketing consulting business named for the initials of Disser’s name. The company will focus on traditional and contemporary marketing including digital and social media, strategy and business development, branding and marketing intelligence. The company’s primary client base will be in the rental industry, but will also extend to other businesses.
Disser is a 13-year veteran of the equipment rental industry, and has more than 30 years of marketing experience in the retail, apparel and rental industries.
“It has been a life-long dream of mine to start a company that showcases my passion for marketing and for helping companies stand out among their competitors,” Disser said. “It is one of my goals to help my clients blend traditional marketing tools and strategies with new channels and technologies such as social and digital media.”
For more information, companies can e-mail Disser at mdisser@mac.com.
