As part of a strategic growth initiative aimed at developing new markets for its products and services, CNH Capital, the financial services business of agricultural and construction equipment maker CNH Global N.V., last week announced that it is now serving equipment dealerships and their customers in Puerto Rico.

The company’s equipment financing products will be sold through the agricultural and construction equipment dealerships that represent the CNH family of brands in Puerto Rico, including New Holland, New Holland Construction and Case Construction.

“Equipment is a major investment for dealers and their customers,” said Brett Davis, senior director, CNH Capital Ag Financial Solutions. “By establishing a presence in Puerto Rico, we can now offer equipment financing that makes investing in our equipment brands both easy and affordable.”

CNH Capital’s initial product offering in Puerto Rico includes wholesale and retail equipment financing. Headquartered in Racine, Wis., CNH Capital also provides a complete range of customer support services in Spanish for its customers in Puerto Rico, and in all 50 states. Equipment dealerships likewise now have access to ongoing sales support and training, to help them build and grow a successful financing sales operation.