RER Magazine

SUBSCRIBE NOW!

Newsletters

SUBSCRIBE NOW!

 

Blog

Newsletters

Stay up-to-date on the latest marketing intelligence and opportunities.

RER Reports RER ProductWire
Subscribe

Issue Archive

Event Calendar

The Rental Show– New Orleans, LA
February 6-8, 2012

» More events and information

Social Media

More ways to stay informed...

  

follow us on twitter

Find us on Facebook


Caterpillar Forms Alliance with Exodus Machines to Supply Material Handlers

Caterpillar recently formed an alliance agreement with Exodus Machines for the design and supply of material handlers to be sold and supported exclusively by Cat dealers. The Exodus machines will be available immediately in North America and will complement Caterpillar’s current line of wheel and track material handlers greater than 25 metric tons. The products will carry the Exodus brand name but will transition to the Cat brand in 2013.

The alliance agreement follows Caterpillar’s recent formation of a new strategic business unit, the Caterpillar Industrial & Waste Group, which is part of the Diversified Products Division.

“Bringing together Exodus’ intense focus on material handlers and their innovative designs with our unmatched distribution and product support capabilities, the alliance creates a force that will serve customers well,” said Bill Springer, Caterpillar vice president.

Exodus Machines, based in Superior, Wis., was incorporated three years ago and is known for innovative designs. Each of its material handlers features an industry-exclusive cab that lowers to the ground for easier entry, exit and maintenance access. The units also feature independent planetary wheel drive for true all-wheel-drive.

“It’s rewarding for our entire team to have Caterpillar acknowledge the value that the machines we developed bring to customers,” said Bruce Bacon, founder and president of Exodus.

In support of the alliance agreement, Caterpillar acquired a minority equity interest in a new entity Exodus Machines LLC, formed by Exodus. Exodus plans to expand manufacturing in the Superior area and is working to secure working capital and capital funding, developing plant layouts, assessing building sites and estimating needs for new employees.

Want to use this article? Click here for options!
© 2012 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

most recent story

popular articles

Popular Articles

Recent Comments

Stock Block

Buyers Guide

Buyers Guide

The RER Industry Directory is the resource buyers like yourself rely on when looking for up-to-date information on the products or services you are searching for.

Learn More
Sourcebook

Rental Rate Guide

Rental Rate Guide 2012

Want to know how much equipment is renting for these days? Find out in RER's original 2012 Rental Equipment Rate Guide.

Learn MoreAdd to Shopping Cart
Sourcebook