BROOKLYN, N.Y. Cardinal Sales, the respected Brooklyn, N.Y.-based manufacturers’ rep firm, is celebrating 25 years of service to the rental industry. The group was formed in 1987 by Pat DeVitto and Mike Bowell, and has represented many leading suppliers to the industry. Cardinal has achieved its success by adhering to three focus principles: manufacturers’ reps will have more impact in equipment distribution over time; the equipment customers in the Northeast were and continue to be underserved; and there were many good manufacturers that needed representation in the Northeast and Mid-Atlantic market.

“I credit our success and longevity to the Cardinal sales team, which has had no turnover in over 15 years,” DeVitto told RER. “We have a solid base of well-established customers who value the role the manufacturers’ rep agency plays in their product selection. This partnership between the customer, the sales team and the manufacturers has been the sole focus of Cardinal Sales since its inception and will continue to be the driving force for the future.”

Cardinal covers 12 states from Maine to Virginia, providing both domestic and global manufacturers. Cardinal represents Battery Demister, Bosch, Club Car, Chicago Pneumatic, Dynapac Rollers, Electric Eel, EcoQuip Sandblasters, Frost Fighter, General Equipment, Heat King, ICS, IHI Excavators, Koshin, Mi-T-M Corp., MK Diamond, Nifty Lift, Powerlift, Progress Solar, Rhino Trowels, Star Industries, Solar Technology, Tailgate Mulcher, Titan Sprayers, Terramite, Wagman, Wyco and Vulcan.