Manfredi & Associates recently published its annual market share analysis, noting that Bobcat posted a 34-percent market share in the hyper-competitive skid-steer loader market, apparently re-gaining market share that had dropped in 2006 to 32.1 percent. The Gwinner, N.D.-based manufacturer, now owned by Doosan Infracore, has dropped in recent years from its 41 percent market share in 2002, as a result of increased competition in the marketplace. New Holland also gained skid-steer loader market share, posting a 16.5-percent market share, up from 15.1 percent in 2006.
Manfredi CEO Frank Manfredi wrote in the company’s Machinery Outlook newsletter that the gains came at the expense of Caterpillar, which dropped from 18.4 percent to 17 percent), Deere (10.2 percent down from 11.8 percent) and Case (11 percent, down from 12.3 percent. M&A estimates Case and Caterpillar had gained market share in 2006.
The tractor loader backhoe market is equally competitive, with most manufacturers maintaining their 2007 market positions, with Deere posting the highest gain of 1.6 share points, increasing from 27.4 percent to 29 percent year over year, trailing only Caterpillar in this product segment. New Holland dropped from 5.6 percent to 4.3 percent.
Hydraulic excavator market shares remained stable, with Caterpillar gaining 2.4 percent at the expense of Hitachi, which dropped from 6.2 percent to 4.9 percent.
Komatsu had a strong year in the wheel loader market segment, jumping from 15.3 percent to 16.4 percent. Deere also posted a solid increase from 19.7 percent to 21.6 percent, while Caterpillar dropped from 36.9 percent to 34.1 percent.
Caterpillar made a large jump in the articulated hauler market, going from 31.5 percent in 2006 to 38.7 percent in 2007. Komatsu enjoyed an increase from 9.5 percent to 11.8 percent, while Volvo dropped from 30.9 percent to 27.4 percent, Deere from 15.7 percent to 13.3 percent and Terex from 8.4 percent to 6.4 percent.
The report further breaks down market share by horsepower for crawler tractors, crawler excavators and wheel loaders; by digging depth for tractor loader backhoes; by metric tons for articulated haulers, and by lift capacity for skid-steer loaders.
Manfredi & Associates bases its estimates on a number of factors including UCC filings supply by Equipment Data Associates.
For more information on the market share report, visit www.machineryoutlook.com.