Birch Equipment Rental Owner Named in Puget Sound’s 40 Under 40

Sarah Rothenbuhler, president and general manager of Birch Equipment Rental & Sales has been honored as one of the top 40 executives under 40 years of age in the Greater Puget Sound area in Washington.

“Sarah’s business involves a very competitive rental equipment environment and she has been instrumental at the helm of turning around a long time company that had been experiencing losses and near sale to a profitable, civic minded company,” said Bill Unrein, president of the Bellingham Bay Rotary Club.

“Sarah deserves to be recognized for her dedication to creating a progressive, thriving, rental company. She finds humor and learning experiences in everything that crosses her path, and there’s always a lot crossing that path of hers,” said Ron Jansen, Birch’s fleet coordinator, who has been with the company for 21 years. “She definitely lives by the work hard, play hard, family friendly, team attitude that she expects from each of us.”

Birch Equipment is a locally owned equipment rental company with market areas of Washington and Alaska, with more than 40,000 pieces of equipment. Birch Stores are located in Anacortes, Bellingham and Mount Vernon, Wash., and in Sitka, Alaska.

Please or Register to post comments.

Upcoming Webinars

Rental Penetration from 5 to 50 and Counting Webinar

DATE: May 29, 2013
TIME: 2:00pm ET/ 11:00am PT
Where: ONLINE
ABSTRACT:
Rental penetration essentially means the percentage of equipment on jobsites that is rented, rather than owned by the end user. In this webinar, a panel of experts will discuss why rental penetration has grown, how it can be measured and understood, and how much it can increase in the coming years. Panelists include Dan Kaplan, Chuck Yengst and John McClelland.

SPONSORED BY: 

RER TV
Apr. 25, 2013
video

Haulotte Launches Improved Easy Spare Parts Ordering

Haulotte Services recently launched its new version of Easy Spare Parts, the company’s online store for Haulotte genuine spare parts orders. ESP is a front office tool that allows customers to consult technical documentation and to order spare parts online....More
Buyers' Guide

The RER Industry Directory is the resource buyers like yourself rely on when looking for up-to-date information on the products or services you are searching for.

Learn More

 

Rental Rate Guide

Rental Rate Guide 2013

Available Exclusively Online! Interested in suggested rental rates for hundreds of categories of equipment? You need RER's 2013 Rental Equipment Rate Guide.

Learn More

 

Connect With Us
Rental Equipment Register Related Sites