The American Rental Association last week announced the launch of the State of Equipment Rental Industry Outlook 2009-2014 Market Monitor service. This online subscription-based program, exclusively available to ARA members, provides subscribers with the latest economic information regarding the equipment rental industry compiled by economic forecasting firm IHS Global Insight. The information is updated quarterly.
A basic annual subscription to the Market Monitor service includes an economic overview and equipment rental revenue forecasts for the United States and Canada broken out into each equipment rental market segment — construction and industrial equipment, general, and party and event — as well as U.S. national-level rental equipment investment data and quarter updates.
Upgrades to the basic package can be purchased, enabling subscribers to access geographical and market-specific information. As part of this new service, subscribing ARA members can opt to drill down and receive economic information at the metropolitan statistical area (MSA) level. Examples of the 363 MSAs in the United States include Chicago, Salt Lake City and locations such as Palm Coast, Fla.
Annual subscriptions start at $100 and can range up to $3,000 for access to all the data, charges, figures and analyses available through the Market Monitor service. For an additional $50, subscribers will have access to the MSA of their choice. Subscriptions can be customized to include multiple MSAs, U.S. states or U.S. Census regions at different price points.
“This is a tremendous step forward for measuring the shape and size of the equipment rental industry,” said Christine Wehrman, ARA’s executive vice president and CEO. “The ability for our members to customize and receive only the information relevant to their business is a great new option.”
IHS Global Insight, Lexington, Mass., is a global economic forecasting and consulting firm, providing comprehensive, ongoing economic, financial and political coverage of countries, regions and industries available from any source.
Moline, Ill.-based ARA is an international trade association for the owners of equipment rental businesses and the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment.
