The American Rental Association this week reported that pre-registrations for The Rental Show 2011 have surpassed the final attendance totals for the 2010 show in terms of both the number of rental business attendees and the number of rental businesses registered. In addition, Events & Tents — the educational program for party and special event rental professionals — has sold out and will have its highest attendance since 2008.
ARA reports that 610 companies will be exhibiting, and nearly 110 of those for the first time.
“With The Rental Show only a few days away, we continue to hear optimistic and enthusiastic comments from those who will be attending and exhibiting,” said Christine Wehrman, executive vice president and CEO of the American Rental Association. “There is a positive feeling leading into the show as the economy starts to trend upward, which is an encouraging sign for the rental industry.”
Overall the rental industry is showing positive signs of recovery, according to the December 2010 data and forecasts from ARA’s Rental Market Monitor (an online subscription service available to ARA members). Based on industry-specific data compiled by IHS Global Insight, the forecast for 2011 is for rebounding construction activity, strong corporate profit growth and increased consumer spending.
The Rental Show is Feb. 27-March 2 at the Mandalay Bay Convention Center in Las Vegas.
Moline, Ill.-based ARA is an international trade association for the owners of equipment rental businesses and the manufacturers and suppliers of construction/industrial, general tool and party/event rental equipment.