RSC Equipment Rental, North America’s second-largest rental company, launched a redesigned company website at www.rscrental.com. The redesign includes visual changes with functional attachments.
The site features streamlined menus, navigation and visual layouts to improve user experience and search-engine optimization. The design provides larger screen resolutions, delivers more legible text and fewer pages to scroll through. Recent improvements to the used equipment, careers and investor relations sections facilitate finding targeted information. The company’s first-ever Corporate Social Responsibility report is available online as well.
“Our new site was designed with the customer in mind,” said Erik Olsson, president and CEO. “Branch location and equipment searches are simplified, making it faster for customers to find what they want. We’ve also increased content emphasizing support for our key industrial service offerings, such as Total Control and Mobile Tool Room Management."
RSC Equipment Rental, No. 2 on the RER 100, is based in Scottsdale, Ariz.