New Holland Construction, an international manufacturer of construction equipment last week announced it has made a move into the lifestyle scene with a range of branded products.
Available for purchase online since June 1, it is the first time that the company has offered such a wide, varied line of items, including accessories for the office, leisure goods, family activities and outdoor living items.
According to the company, the online catalog is a way of making itself better known to the public at large.
Exclusive products were developed in association with some leading clothing and leisure brands including zip-up Eroi sweaters, technical skiing gear produced by Kappa, and a complete golf set by Wilson Staff.
In addition, a vast range of New Holland machine models to scale 1:50 and 1:32 are also available for purchase including the W190B wheel loader featured in the James Bond film "Casino Royale."
More than 800 items can be purchased online at www.store.newholland.com. The site is available in five languages and is easy to navigate.