Mustang last week launched a new public website, www.mustangmfg.com. The site offers new features including detailed product information, photo galleries, detailed parts and service information, and a robust dealer locator.
In addition, the website includes detailed features and benefits for each model, downloadable product specification sheets, user friendly dealer locator, finance information, and a store front — Mustang Gear — for wearables and promotional items promoting the Mustang brand.
“It is part of our global marketing effort to raise Mustang’s brand awareness world-wide,” said Lori Heidecker, marketing services manager. “We are looking forward to significant growth in the future and want our brand’s online image to reflect that success.”
Launching the website on a new platform provides Mustang the opportunity to promote its brand while providing the product information to its target audience. New features and product information will be continually added in the future.
West Bend, Wis.-basedMustang Manufacturing Co. markets skid-steer loaders, compact excavators, telehandlers, all-wheel-steer loaders and compact track loaders. Mustang distributes the entire range of these products throughout North and South America, and exports skid-steer loaders to 39 countries worldwide.