MTA Distributors, America’s largest distributor of equipment to the rental industry, recently announced the launch of its redesigned resource and e-commerce website at www.mtadistributors.com. The new site culminates five months of research and planning to deliver the best possible user experience for the rental dealer.
“By carefully analyzing customer browsing habits, we were able to produce a website that makes it easy for the user to find exactly what they are looking for very quickly,” said company president Mark Preston. “We have always been at the forefront of our industry when it comes to Web resources. This is just another example of that.”
MTA also introduced numerous new features with the site redesign, including product reviews, personalized tool and turn tips, favorites list and many more.
MTA customers can now leave real-time feedback on every product in the company’s catalog and read reviews written by other rental dealers across the country. Users can tell at a glance which products are best suited to their needs.
In addition, every registered user can now download personalized PDF files of a growing offering of tool and turn tips. A “tool tip” is a quick overview of the basic operation of a piece of equipment that a rental clerk can give to the customer with the rental product. A “turn tip” is a checklist for the rental counter to use when receiving a piece of equipment back to the showroom floor.
Headquartered in Whites Creek, Tenn., MTA Distributors is America's largest rental equipment distributor.