Kohler Engines launched its DIY Poster Experience, a new web-based campaign that allows participants to create a unique online poster. When visiting the DIY Poster Experience website, participants will be able to choose between several different keywords and phrases to craft a customized message. The “fill-in-the-blanks” approach utilized on the site makes it easy for anyone to develop a personalized, lighthearted poster.
To encourage participation, Kohler will create professionally printed posters for the first 500 respondents, which the company will then deliver free-of-charge. To create a poster, visit kohlerengines.com/diy-poster-experience.htm
“Our DIY Poster Experience was developed to help engine enthusiasts — and other consumers — demonstrate their creativity and appreciation for fuel-efficient horsepower in a fun and memorable way,” said Justin Blount, director of marketing for Kohler Engines. “This effort is an interesting marriage of online and offline engagement. Participants will be able to create their posters on the web and then proudly display their completed artwork on the wall of their garage or workspace. Of course, the posters are also incredibly easy to share via Facebook and other social media channels, which will lend some additional buzz and excitement to the campaign.”
The DIY Poster Experience was created to educate participants about Kohler’s exclusive closed-loop electronic fuel injection engine, which is now available within the company’s Command PRO product line. These engines are designed to deliver up to 25 percent in fuel savings and to provide reliable starting and performance. For additional details about Kohler’s Command PRO EFI Engine, visit www.KohlerEngines.com.
Kohler Engines produces a wide range of gaseous, gasoline and diesel engines, from 4 to 74.3 hp, which are supplied to equipment manufacturers worldwide in the lawn and garden, commercial and industrial, agricultural and construction markets.