Deere & Company last week announced a complete overhaul and redesign of its MachineFinder website, www.machinefinder.comfrom the ground up to make it easier for used equipment customers to more quickly find the equipment they’re looking for and to improve the user experience.
The revamped MachineFinder used equipment website features an enhanced search and browsing system, built-in shipping integration, and the ability to save searches. The new website makes it easier for customers to find and review pre-owned agricultural, construction, forestry, commercial and residential equipment from the company’s network of authorized dealers.
“MachineFinder not only provides improved user interfaces, but new functionality that will better assist customers in acquiring used equipment from John Deere dealers,” said Michael Gause, division manager of John Deere Remarketing Services. “Our project team’s goal was to design MachineFinder so that our customers could conduct business with John Deere dealers as easily as possible.”
The redesigned MachineFinder includes features such as Google Maps to view equipment location and obtain one-step driving directions, detailed gallery views for quality equipment photos and comprehensive equipment information. The site offers more accurate browse-and-search functionality, which improves the overall usability goals for the MachineFinder website.
Several other new features round out the improved functionality of the site. One feature is integration with www.uShip.com, an online shipping marketplace with a network of specialized tractor and heavy equipment haulers. The uShip integration on MachineFinder provides customers with the ability to obtain immediate shipping cost estimates and receive competitive bids for transporting equipment purchased through MachineFinder. In addition, users are able to register a profile on MachineFinder, which allows them to save selected equipment, searches, and user settings. Completing the new site are sections for industry-specific news and blogs, and a connection to John Deere Credit for detailed equipment financing information.
John Deere is a leading provider of advanced products and services for agriculture and forestry and a major provider of advanced products and services for construction, lawn and turf care, landscaping and irrigation. John Deere also provides financial services worldwide and manufactures and markets engines used in heavy equipment.
