H&E Equipment Services has launched a new website at www.HE-equipment.com. The new site has been redesigned to make it easier for users to view and compare new and used equipment, along with the other online services H&E now offers. The used equipment section has been upgraded to provide quick access to detailed information, multiple photos and warranty information on every featured unit.
“Our pilot testing with customers confirms that they want easy navigation, multiple photos, good specs and a warranty to protect their investment,” said Toby Hawkins, vice president of marketing for H&E Equipment Services. “Along with e-mail inquiry capabilities, customers also like the option of talking with a live sales representative when they are ready to buy or need information now. We accommodate all of this with our new offering.”
In addition to new and used equipment, customers can view and access information on other H&E dealership services, including real-time rental and accounting reports, invoicing, rentals, parts, service and repair, training, financing, insurance, fleet maintenance, national accounts, international sales, investor relations and employment opportunities.
To earn the trust and confidence of the Internet buyer, every used machine comes with a free warranty, honored at H&E or OEM repair facilities throughout the United States. Viewers can click on the warranty details associated with any unit. A “30-day Quality Used” or “90-day Job Ready” Protection Plan is included with each used equipment purchase. Affordable extended warranties are also available.
For comparison shopping, the improved used equipment section allows buyers to compare pricing and specifications on two to four machines, side-by-side. The shopper can also select and export an entire category to an Excel spreadsheet for easy viewing.
“Our goal is to create an Internet resource that is user-friendly, time-saving, informative and interactive, another value-added service to benefit equipment customers and their businesses,” added Hawkins. “We hope customers will find our website to be a tremendous resource and significant improvement to the online buying and renting experience.”
Based in Baton Rouge, La., H&E Equipment Services is No. 9 on the RER 100.
