Terex Aerial Work Platforms, a business segment of Terex Corp., this week launched the newly improved Genie North American website, www.genielift.com, which highlights the company’s complete offering of Genie-branded equipment and Terex light towers. The site provides detailed information about the products and resources available to customers in the North American market. A user-friendly design makes finding the right information simple and intuitive so visitors can find what they need, when they need it.

“This new and improved website provides our North American customers with quick access to the information that matters most,” said Mike Samora, senior director of marketing and market intelligence, Terex AWP. “With a wide range of Genie products offered around the world, it’s important that our customers can easily access content for their specific market and needs.”

Redesigned product pages feature downloadable specification sheets and brochures, photos and videos. The new online sign-up capability allows customers to receive the latest Genie news and promotions directly in their email inbox. Literature and branded merchandise ordering is made easier with improved access to the online “Genie Store” and downloadable merchandise catalog. Additional site features include regional contact information, online parts ordering, access to Terex AWP’s used equipment database, dealer locator and detailed information about training, service and safety.

The North American Genie site follows the recently launched Terex Corp. website www.terex.com and Genie multi-lingual sites for customers in Europe and the Middle East.

Terex Corp. is a diversified global manufacturer of a broad range of equipment that is focused on delivering reliable, customer-driven solutions for many applications, including the construction, infrastructure, quarrying, mining, shipping, transportation, refining, energy, utility and manufacturing industries.