Caterpillar Inc. this week launched a new corporate website, caterpillar.com, designed to elevate the company’s image online as an enterprise that exhibits global leadership and applies innovative thinking as it helps build a more sustainable world.
The new caterpillar.com was designed to bring a fresh look and feel and increased functionality to the web. In addition, enhanced editorial content tells the stories of Caterpillar in a more robust way while also bringing heightened visibility to the company’s full portfolio of brands.
Caterpillar.com is now the home for content focused on strategy, sustainability, innovation, community involvement and social responsibility, as well investor relations’ information, career opportunities and media resources for general media.
Cat.com remains the home for content related to Cat machines, engines, industry applications, dealers, and parts & services. Caterpillar.com integrates with cat.com through cross promotion and simple links.
Caterpillar.com is currently available in English. During the first quarter of 2011, the global site will be made available in Chinese, Japanese, French, Spanish, Portuguese and German.
The move to a distinct corporate site brings more visibility to company information, and is the first step in a long-term strategy to position Caterpillar as an industry leader online, the company said.
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