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Cat Auction Services Announces eQuipment Yard Online Timed Auction

Cat Auction Services recently unveiled eQuipment Yard, its new online-only, timed auction service designed to complement its current live auction format and extend the company’s goal of providing consignors and buyers with a powerful and complete suite of auction tools. Offering a timed countdown format, eQuipment Yard will debut Dec. 14, at 9 a.m. central time, with bidding available beginning on Dec. 9. Like its live auction counterpart, eQuipment Yard auctions are unreserved and feature a broad assortment of heavy equipment from a number of manufacturers.

Cat Auction Services leverages its access to exclusive Caterpillar products and services, as well as its buyer-be-informed philosophy. It is currently the only auction services provider to offer both live auctions and an online-only, timed option, the company said.

“In eQuipment Yard, we’ve developed an online timed auction service that represents the next generation in heavy equipment auctions,” said Cat Auction Services president Rick Albin. “It changes the industry in the same way our live auctions have changed the industry.”

An eQuipment Yardauction is designed to simplify and improve upon the customer experience. For example, with eQuipment Yard, Cat Auction Services handles the auction transaction from beginning to end, providing sellers with ease, reliability and security. Qualifying buyers, collecting funds, conducting inspections and coordinating equipment removal are all handled by Cat Auction Services professionals.

Further, an eQuipment Yard auction features many of the same advantages offered by its live auction counterpart. Buyers have access to exclusive Cat products and services, such as financing and insurance options. Equipment Protection Plans are available on qualified equipment, and all equipment offers TA-1 inspections, the most in-depth and detailed equipment inspections in the industry.

The Dec. 14 eQuipment Yardauction can be accessed via the Cat Auction Services website at www.catauctions.com.

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© 2012 Penton Media Inc.


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