Dallas-based Briggs Equipment, which has locations in Louisiana, Texas, Mississippi, Alabama and Georgia, last week launched its new website www.briggsrental.com. The redesigned site, created by Ad Giants, was designed to personify the company’s approach to the growing rental needs of its contractor customers.
Based on research with customers and employees, the site now offers rich content specific to contractor construction rental and convention services; direct access to a sample product menu; streamlined searching and more intuitive navigation; and customer testimonials.
The site’s homepage welcomes visitors with bold new colors, a clean, simplistic design, and content centered on Briggs full range of products for all rental needs.
“With changing needs and the availability of new technology, it was time for a comprehensive restructuring of our website to support our growth initiatives,” said Terry Lakner, regional manager, contractor rental, Briggs Equipment US. “We look forward to feedback from our customers and are excited to be able to provide immediate access to Briggs’ complete fleet of products.”
The Briggs Equipment brand includes Briggs Equipment with branches throughout the southwestern portion of the United States; Briggs Equipment de Mexico, which operates throughout Mexico; and Briggs Equipment UK Limited servicing the United Kingdom. It is No. 22 on the RER 100.