Bil-Jax Inc., a leading scaffolding manufacturer to the rental industry, recently added an eStore to its website, www.biljax.com. The new e-store offers dealer merchandise such as banners, point-of-purchase items, apparel and sales literature.

“As we grew as a company, we recognized the need to expand the support offerings for open houses, new customers and promotional events,” said Brent Hagedorn, director of marketing and national accounts. “When Bil-Jax customers log into the eStore, they will see the wide variety of promotional, safety and sales tools available.”

Apparel and some merchandise are available without even logging in. But, Bil-Jax dealers can unlock additional items available only to them with their customer number and confirming zip code.

The site provides fast delivery and a confidential checkout process. A print-and-mail feature is also available, where users can complete mailings using their personalized information with the click of a button. In addition, the contact manager tool allows dealers to keep in touch with customers.

Archbold, Ohio-based Bil-Jax produces frame, system and utility scaffolds, trailer-mounted and self-propelled boomlifts, telescopic lifts, material lifts, equipment trailers, drywall equipment, event staging and seating.