Beacon Funding, an equipment financing provider, launched a new online tool for equipment dealers and manufacturers designed to easily promote equipment financing to their customers. The online Equipment Financing Center can be incorporated into an equipment dealer's website with little effort, no cost and no ongoing maintenance.

"An increasing number of businesses are researching potential equipment purchases online,” said Toby McDonough, Beacon Funding vice president of sales and marketing. “Therefore, Beacon has developed a comprehensive Web-based financing suite providing equipment dealers a simple, free and effective way to educate their clients on their competitive equipment financing options. We continue to receive feedback from our dealer partners who are pleased with the lead activity the Equipment Financing Center has generated for their own sales teams."

Beacon has taken a private-label approach to its Equipment Financing Center, customizing each to have the look and feel of an equipment dealer’s existing website. With a few clicks, potential buyers can easily estimate monthly payments, tax savings and return-on-investment right from the equipment dealers own website. In addition, the Equipment Financing Center is in constant synchronization with Beacon Funding so that estimates are always up-to-date.

While the Equipment Financing Center appears as an integral part of an equipment dealer's website, Beacon hosts the application and keeps all content current. As a result, implementing the Equipment Financing Center can be as easy as adding a financing link and a single line of code to an existing website.