CNH International Construction Equipment announced its new organization at the Bauma trade fair in Munich, Germany. The new structure is aimed at strengthening construction equipment operations in Africa, the Middle East, the Commonwealth of Independent States, Asia and Oceania.
“We took the opportunity of this important show to present our latest products and the new construction organization aimed to support the business,” said Franco Fusignani, CNH International CEO. “Over the last months, we have been working to reinforce our dealer network and our organizational structure in order to increase the focus on the markets and customers.”
Fusignani was named CEO of CNH International Construction in addition to his current responsibilities for the agricultural operations for Africa, the Middle East and CIS, Asia and Oceania markets.
Fusignani has 40 years of experience in the Fiat Group. He has covered positions of increasing responsibility in industrial operations — trucks, buses and engines — in Europe and Latin America, in agricultural and industrial construction equipment operations in Europe, Africa and Latin America. In 2007 he was appointed CEO of CNH International.
The new construction organization has its head office in Switzerland and maintains two brands and two separate distribution networks — Case Construction Equipment and New Holland Construction.
Fabrizio Cepollina, vice president of construction equipment commercial operations, is managing the construction brands, developing their commercial presence within CNH International markets.
CNH International Construction Equipment has developed hubs for key areas focusing on serving customers’ needs. Hubs are based in Turkey, Russia, Ukraine, Uzbekistan, India, China and Australia, with offices in South Africa and Thailand. Activities related to sales, financial services, training and after-sales are present in the hubs to support the construction equipment businesses.
CNH’s current global manufacturing footprint includes a joint venture between Case Construction Equipment and L&T in India for the production of tractor loader backhoes and compactors. A new industrial joint venture began operations in Russia in March for the manufacture of agricultural and construction machinery. Commercial activities are supported by a network of 59 distributors and 94 dealers for Case Construction Equipment and 60 distributors and 87 dealers for New Holland Construction.
“We already achieved good results by the end of 2009 in key markets such as Australia, China and Asia Pacific area where we are the leader in the skid-steer loader and the tractor loader backhoe segment,” said Cepollina.