Point-of-Rental Systems recently introduced a new tagline to spearhead the company’s overall marketing message and campaign — “Innovation you need. Software you trust.”
First introduced at the 2013 Rental Show on the back of Point-of-Rental’s new brochure, the tagline is meant to explain simply how the 30-year-old company continues to evolve with its customers’ success at the center of all final decisions. Point-of-Rental, which continues to innovate, recently made the most monumental update in its history with the introduction of Enterprise 2013.
With Enterprise 2013, the entire rental management software program has been converted to the Microsoft .NET Framework. The move to the new framework ensures the longevity of Point-of-Rental software, allowing programmers to continue providing companies with the most advanced rental software available.
The new tagline will soon be incorporated into all Point-of-Rental ad materials. In addition, videos and webinars are in development as another piece of the marketing campaign.
Headquartered in Grand Prairie, Texas, Point-of-Rental Systems is a provider of Microsoft Windows server-based rental management software. It has systems installed in 46 states, Canada, the Caribbean, Guam and South Africa. For more information, visit www.point-of-rental.com.
