Custom Equipment LLC has named Paul Allen Northeast U.S. territory manager. Allen will provide support to customers in the Northeast region, where the company has a growing presence. Allen will focus on continuing the expansion and channel development of Hy-Brid Lifts, Custom Equipment’s line of lightweight low-level scissorlifts.

“Paul is a great asset for our team,” said Dan Schneider, Custom Equipment LLC vice president of sales. “With a growing construction industry, we needed someone who can continue to give our customers in that region the attention and support they need to be successful.”

“Allen has more than 10 years of sales experience selling and renting into the construction industry. He has worked at Altec Industries, NES Rentals and most recently Admar Supply Co.