JLG Industries, an Oshkosh Corp. company, and leading manufacturer of telescopic material handlers, last week announced that by the end of 2008 Gradall-branded telehandlers will become part of an expanded JLG-branded telehandler family.
“The Gradall name has been an icon in the telehandler industry for decades, with a reputation built on reliability and performance,” said Kirsten Skyba, vice president – global marketing, JLG Industries. “We’re maintaining all the finest qualities of the Gradall name and product, including the famous blue color, but will begin branding these models under the JLG name. The same number of models will be available and the equipment will continue to be built, serviced and sold with the high level of quality inherent in all JLG products.”
JLG will continue to provide Ground Support, JLG’s aftermarket service, parts, training and technical support services, for existing Gradall-branded telehandlers. Aftermarket support for Gradall-branded telehandlers, as well as new, JLG-branded, rear-pivot steer machines will continue with the same service network as before as well as many additional JLG dealers throughout the country.
This rebranding initiative marks the completion of a plan that began in 2006 when JLG sold the Gradall excavator line.
Headquartered in McConnellsburg, Pa., JLG Industries is a leading designer, manufacturer and marketer of access equipment. The company’s diverse product portfolio includes leading brands such as JLG aerial work platforms; JLG, SkyTrak, Lull and Gradall telehandlers; and an array of complementary services and accessories that increase the versatility and efficiency of these products.
