Effective Jan. 1, 2013, Husqvarna Group will divide its Sales and Service Europe & Asia/Pacific business unit into two new business units — Sales and Service Europe, and Sales and Service Asia/Pacific. Frida Norrbom Sams has been appointed executive vice president, head of sales and service Europe and will become new member of group management.

The change will enable further concentrated efforts in the European region while at the same time putting a stronger focus on the growing markets in the Asia/Pacific region. The new structure will not imply any changes in the external financial reporting, i.e. results will still be reported for the current business area Europe & Asia/Pacific.

Sams joined Husqvarna in 2011 and has broad experience from sales and business leadership on a global and a European level as well as in the Nordic region. Most recently, she has held the position of vice president for the Nordic and Baltic regions within Sales and Service Europe & Asia/Pacific.

“Frida has deep knowledge of the different markets where we operate, which make her ideal for driving sales in the European region,” said Hans Linnarson, president and CEO of Husqvarna Group.

Linnarson, president and CEO of Husqvarna Group, will be acting head of sales and service Asia/Pacific.

The Husqvarna Group is a producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. The Group is also a European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries.