SCOTTSDALE, Ariz. — RSC Equipment Rental recently introduced RSC Service Excellence, a new customer satisfaction initiative designed to improve the accuracy and precision with which the company performs in key customer service areas such as on-time delivery and pick-up of equipment and fleet reliability.

As part of the program, all of the company's drivers and mechanics are receiving specific customer service training. To reward their support of the company's commitment to industry-leading customer service, eligible non-union drivers and mechanics will receive quarterly bonuses that are tied to the profit achievements of their respective stores.

“While we have always recognized the significant role that this specific group of employees has in our success with customers, we are launching the Service Excellence Program for drivers and mechanics to further raise the level of professionalism with which we serve our customers,” said Tom Zorn, president and CEO of RSC Equipment Rental. “It also is part of our strategy to differentiate RSC from our competition.”

Approximately 45 percent of the company's 5,100 employees are drivers and mechanics. As with other equipment rental companies, drivers and field service mechanics have frequent personal interaction with customers.

Scottsdale, Ariz.-based Rental Service Corp., a company within the Atlas Copco Group, is No. 2 on the RER 100.