SCOTTSDALE, Ariz. — RSC Equipment Rental recently filled four leadership roles in the human resources and communications functions at its Scottsdale, Ariz., corporate headquarters.

“These additions represent important steps as we focus on strengthening our team and differentiating ourselves from our competitors,” said Tom Zorn, president and CEO. “It all starts with people, and we are committed to building the best team in the industry. We also will work to more effectively communicate our competitive advantages to our current and potential customers.”

Joe Turturica joined the company as vice president of human resources. Turturica has leadership responsibility for all people-related programs within RSC. Prior to assuming this position, he served as vice president of staffing and associate relations at Penske Truck Leasing, a limited partnership between Penske Corp. and General Electric.

Kathy Dreyer was named director of compensation and HRIS. Dreyer's duties include development of new programs that align compensation plans with business objectives and new systems that provide important information for human resources management.

Brian Ludera is director of training and organizational development. In this role, Ludera will develop and implement training, performance management and succession planning initiatives.

Clay Allen was named director of communications. In this role, Allen is responsible for developing, implementing and managing strategic internal and external communications initiatives.

Scottsdale, Ariz.-based RSC Equipment Rental is No. 2 on the RER 100.