Hertz Equipment Rental Corp.

Overview

With higher total equipment rental division revenue than Sunbelt or RSC, could be the industry's second-largest depending on how it's measured. With rental volume per branch at more than $1 million higher than either of its top four competitors, HERC might be the most productive of the industry's national players. Its expansion into supplies and smaller equipment sizes, along with impressively remodeled stores, has enhanced its ability to service corporate accounts and larger contractors. Ownership transitions haven't deviated HERC from its game plan, and consistency in management and system philosophy has kept it healthy.