Case Construction Equipment has announced that the 2012 World of Concrete show in Las Vegas next week will serve as the backdrop for the Case North American Triple Threat Rodeo Championship. Case will host the event at its outdoor exhibit in the Gold Lot directly across from the Las Vegas Convention Center North Hall.
Nearly 60 of the most talented equipment operators in the United States and Canada will compete on Jan. 24 for the grand prize combo of a new Case TR270 compact track loader and a Towmaster trailer for the winner’s sponsoring company and a new Dodge Ram 2500SLT truck for the winner. The total value of all prizes is more than $140,000.
“The Case Triple Threat Rodeo gives the best equipment operators in North America a chance to show off the skills they use every day on the job,” said Rob Marringa, Case brand marketing manager. “Each rodeo event requires the competitors to demonstrate their mastery of a variety of equipment operations, in terms of both speed and accuracy.”
From a field of more than 1,500 participants who competed in Case Triple Threat Rodeo events across the United States and Canada this year, the winners of the 56 local rodeo events each received $500 in cash and Case gear, and also qualified to compete at the championship event.
Attracting more than 10,000 visitors, the local dealer events raised more than $50,000 for Habitat for Humanity affiliates. Case will make a corporate contribution of $5,000 to Habitat for Humanity Las Vegas at the championship event, one year after kicking off the Triple Threat Rodeo program with an identical $5,000 donation. Combined with funds raised through earlier equipment rodeos and other company and dealer events, Case and its dealers have contributed approximately $250,000 to local Habitat for Humanity affiliates.
World of Concrete attendees are invited to visit the Case Triple Threat Rodeo course to compete in a daily “Sasquatch Challenge” compact excavator skills event, sponsored by Case and Jack Link’s Beef Jerky, to win a Case parts locker filled with $3,500 worth of Jack Link’s Beef Jerky products. The Jack Link’s “Sasquatch” advertising character will be at each day’s event — Jan. 24-26 from 9:30 a.m. to 5 p.m., and Jan. 27 from 9:30 a.m. to 1 p.m.
Case also welcomes licensed equipment operators attending the World of Concrete show to attempt the entire Triple Threat Rodeo course, which will be open on Jan. 25 and 26 from 9:30 a.m. to 5:00 p.m., and on Jan 27 from 9:30 a.m. to 1:00 p.m.
For more information about Habitat for Humanity, to donate or to volunteer, visit www.habitat.org.
Headquartered in Racine, Wis., Case Construction Equipment offers a full line of construction equipment including loader/backhoes, articulated trucks, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and rough-terrain forklifts.
