The Rental Show’s online home, www.TheRentalShow.com, last week unveiled a new look and features designed to make navigation and registration easier for visitors. In addition, the site will provide users with a complete look at 2007 show information and online registration.

“The site’s redesign was aimed at making navigation easier, while also providing a consistent look with The Rental Show Planner, which will be mailed in early October,” said Allison Box, vice president of association services for the American Rental Association.

The website features a new video message from Chris Wehrman, ARA CEO, that provides an overview of the Atlanta show’s exhibits, education and events. Other features include the exhibitor locator that allows online visitors to search for exhibiting companies by name or product, and view virtual booths that can be customized by the exhibitor with product information and photos.

In the registration area, visitors will find information on all registration packages and deadlines, as well as online registration or a downloadable registration form to fax or mail. The site also offers direct links to information on the pre-show educational workshops including Events & Tents, Construction U and Next Generation of Rental Owners.

The Rental Show 2007 is scheduled for Wednesday, Feb. 7, through Saturday, Feb. 10, in Atlanta at the Georgia World Congress Center.

The American Rental Association, headquartered in Moline, Ill., is an international trade association for the owners of equipment rental businesses and the manufacturers and suppliers of construction/industrial, general tool, and party/event rental equipment.