Sunbelt Rentals has selected Captive Capital Corp. to provide new and used equipment financing for its customer base.

Captive Capital creates, hosts and manages private-label, retail financing programs that help companies such as Sunbelt provide a wide variety of financing options to its customers. Captive Capital establishes a customized financing program for each participating client, with each program operating under the clients’ brand name. The program includes a limited number of lenders experienced in equipment financing, who can cater to a broad range of credit risks and types.

Customers fill out a single off-line or on-line application, and through Captive’s patent-pending process, receive offers from appropriate lenders. “This allows our customers to match their financing needs with the most competitive terms and conditions in any market environment,” said Sunbelt Rentals strategic sourcing manager David Titus.

The service targets capital equipment purchases ranging from $5,000 to $5 million.

“Captive Capital is providing us with a comprehensive multi-lender retail financing program that will help us meet the diverse financing needs of our customer base,” added Charles Snyder, Sunbelt Rentals’ vice president of sales.