Say hello to a new e-commerce tool - database-driven Web sites - and say goodbye to cluttered scroll screens forever. Also called dynamic data queries, these sites let customers view controlled-access databases in real time. Plus, the information is always current because when a company updates its database, the information is automatically transported to the Web page - eliminating the need for lengthy HTML input from the company's database.
"HTML pages are not customizable and treat visitors as if they were part of one large, monolithic group - a one-size-fits-all approach to Web content," said Chuck Frey, strategic information director for the Construction Industry Manufacturers Association, Milwaukeeat a recent monthly teleseminar on Internet business trends. Instead, database-driven sites create one-on-one interaction with customers and suppliers.
Rental Service Corp., Scottsdale, Ariz., has already embraced the concept, supplying its customers with a real-time list of equipment on rent and cost-to-date. Other types of table-based data that could be displayed include calendars, lists, training schedules, and product specifications, availability and pricing. Frey noted that customers could also place product orders, check order status, review and update their profile information, or look up product service and repair histories.
The Associated General Contractors reports that more than 85% of contractors use the Web to conduct business.
Source:
AED E-Commerce Report
