Considered the premier marketplace for the rental industry, the annual ARA Convention and Rental Trade Show sets the trends and expectations for the coming year. In fact, it is the largest rental trade show in the world, and members consistently rate it as their No. 1 member service. This year ARA has changed its format, devoting three days to the trade show rather than the traditional four. This year, all of the exhibitors will be together on one floor for convenient access.

There will be a product premiere Monday, Feb. 10 from 5 to 7:30 p.m. Attendees will have a chance to network while previewing some of the latest products. Products will compete for the ARA Award for best new product presented.

The Anaheim Convention Center has recently been transformed into a brand-new 21^st-century facility offering 1.6 million square feet of meeting and exhibition space. It's now the West Coast's largest and one of the top 10 convention centers in the country in terms of square footage.

ARA Convention Schedule

All events are at the Anaheim Convention Center, unless otherwise noted.

Saturday, Feb. 8

7 a.m. to 7 p.m.
Registration Open

2 p.m. to 6 p.m.
Events & Tents Industry Tours*

6 p.m. to 7:30 p.m.
Events & Tents Opening Session and Cocktail Reception*

Sunday, Feb. 9

7 a.m. to 5 p.m.
Registration Open

7:30 a.m. to 4:30 p.m.
Construction University*

7:30 a.m. to 5:15 p.m.
Events & Tents*

8 a.m. to 2 p.m.
ARA Insurance Services/ARA Foundation
Golf Tournament
Coyote Hills Golf Course
(departs from Convention Center at 6:45 a.m.)

4:30 to 5:30 p.m.
One on One with Dan Kaplan

4:30 to 5:30 p.m.
First-Time Attendee Orientation

Monday, Feb. 10

7 to 8 a.m.
ARA Foundation's REAP Breakfast

7 a.m. to 6 p.m.
Registration Open

8 to 8:45 a.m.
Welcome Breakfast

9 to 10 a.m.
ARA Foundation's REAP Roundtables

9 to 11:15 a.m.
Events & Tents*

9 a.m. to 4 p.m.
Seminars

11:30 a.m. to 1:30 p.m.
Regional Lunches and Dessert with ARA*

3 to 4 p.m.
Next Generation Future Owners Forum

4 to 5 p.m.
Next Generation Roundtables

5 to 7:30 p.m.
Rental Product Premiere

Tuesday, Feb. 11

7 a.m. to 5 p.m.
Registration Open

8 to 8:45 a.m.
Keynote Session

9 a.m. to 5 p.m.
Exhibits Open

5 to 7 p.m.
RER Party
Anaheim Marriott (Veranda Room)

6 to 7:30 p.m.
International Reception
Hilton Anaheim
(by invitation only)

Wednesday, Feb. 12

7 a.m. to 5 p.m.
Registration Open

8 to 9 a.m.
State/Local President's Breakfast

9 a.m. to 5 p.m.
Exhibits Open

6 to 9 p.m.
Event at Disney's California Adventure
Hollywood Pictures Backlot

Thursday, Feb. 13

7 a.m. to 3 p.m.
Registration Open

8 to 8:45 a.m.
Exhibitor Forum

9 a.m. to 3 p.m.
Exhibits Open

*advance registration required

Seminars

Monday, Feb. 10

9 to 10 a.m.
“Ready…Set…Motivate”

9 to 11:15 a.m.
“ARA's Cost of Doing Business Report”

9 to 11:15 a.m.
“Lion Taming, Tightrope Walking and Other Amazing Sales Feats”

9 to 11:15 a.m.
“Your Market: Storm It, Own It, Control It”

10:15 to 11:15 a.m.
“Taxes and Your Business Vehicles”

1:30 to 3 p.m.
“Exhibitor Session: How to Maximize Your Trade Show Experience”

1:45 to 2:45 p.m.
“Service=Satisfaction=Success”

1:45 to 2:45 p.m.
“Do You Own Your Rental Company or Are You Really Renting It?”

1:45 to 2:45 p.m.
“Stop, Look, Touch and Buy: The Dynamics of Merchandising”

3 to 4 p.m.
“Two Clicks”

3 to 4 p.m.
“Building a Dream Workforce”

3 to 4 p.m.
“Be a Small Giant”

3 to 4 p.m.
“Next Generation Session: Future Owners Forum”

4 to 5 p.m.
“Next Generation Session Roundtable Discussions”

Exclusive Event at Disney's California Adventure

Wednesday, Feb. 12

6 to 9 p.m.
Disney's California Adventure, Hollywood Pictures Backlot
Cost: $75 adult, $35 youth (12 and under)