Offering e-shopping convenience similar to renowned giant Amazon.com, more than 500,000 industrial supplies and new and used construction and manufacturing equipment can be checked out by members of TruServ's wholesale cooperative and equipment purchasing alliance, www.equalfooting.com.

The Web site springs from a unique partnership between TruServ's commercial/industrial group and EqualFooting.com, an online network linking small businesses that specialize in acquiring supplies and equipment. The company focuses on combining the convenience of immediate comparison buying from a network of national catalog suppliers and the flexibility of soliciting bids from a larger network of local and regional suppliers who can bid on customer RFQs (requests for quotations).