Visitors to www.rentalservice.com now can “text chat” with customer service representatives and share screen images with them.

As part of its effort to market the RSC and Prime brands under one corporate umbrella, Rental Service Corp. has unveiled a revamped Web site with customer-friendly features.

While browsing the site, visitors to www.rentalservice.com now can “text chat” with customer service representatives and share screen images with them. Through an enhanced mapping tool, users also can search for specific RSC and Prime locations, contact branch managers, and view store hours and local events such as used equipment sales or open houses.

“This effort is just the beginning of our corporate initiative to develop a Web site with e-commerce service innovations that serve both the RSC construction focus and the Prime industrial focus,” said Ellen Steck, vice president of e-commerce for Scottsdale, Ariz.-based RSC.

Other recent technology initiatives by Atlas Copco-owned RSC include offering software to help customers manage their rental fleets and equipping its sales force with palmtops to track customer activity.