ARA Renames Annual Trade Show

MOLINE, Ill. — The American Rental Association recently announced a new name for its annual convention and trade show — The Rental Show. In 2004, The Rental Show will be held Feb. 26-29 in Atlanta at the Georgia World Congress Center.

“The Rental Show name provides a distinct brand identity and instant recognition to our show, and will give that recognition consistently regardless of location,” says Christine Wehrman, American Rental Association CEO.