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10 Tips to Get a Big Bang for Your Advertising Buck
- Target your advertising to a specific customer group.
- Offer something of value to them as an incentive to visit your store.
- Measure your results.
- Invite new and existing customers to an open house and offer them a free gift (i.e. a T-shirt with your company logo).
- Record a message to promote your store while customers are on hold.
- Advertise regularly in the local newspaper.
- Price local cable television spots.
- Don’t be afraid to experiment with new media and different sizes of print ads.
- Cross-promote. Make sure your Web site address is on everything, including the decals on your equipment.
- Work with other area businesses to offer special promotions.
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© 2008 Penton Media Inc.
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