Chinese construction and mining equipment manufacturer XCMG ranked highest among all Chinese construction machinery companies on the World Brand Lab’s 2016 list of China’s Top 500 Most Valuable Brands released recently at the World Brand Summit in Beijing. With a brand value of 43.081 billion yuan (about U.S. $6.45 billion), a 70-percent year-over-year increase, XCMG was rated the most valuable brand in the Chinese construction machinery industry based on quality, innovation, brand value and social responsibility.
XCMG began its global expansion in 2010, making several major investments in Europe, North America, Middle Asia, Brazil, India and other markets, and operating six international assembly plants. The company’s products are now sold in more than 170 countries. The company recently launched a 2,000-ton all-terrain crane and Asia’s highest aerial platform fire truck.
“With a keen focus on building a brand that not only provides innovative, high quality products and efficient services, XCMG’s long-time commitment to global public welfare projects to shoulder the responsibility of sustainable development of human society is also bringing the company wider recognition worldwide,” said Xu Xiaohui, assistant general manager of XCMG.
