As part of its objective to improve customer responsiveness and customer support, Terex Cranes announces the appointment of Bradley Abrahams, sales and customer support leader, Southeast Asia, and the opening of a new product support location in Singapore.

“At Terex Cranes, we are committed to improving product support and becoming easier to do business with. The appointment of Bradley Abrahams and our new product support location in Singapore are important milestones that will enable us to support our distributors to deliver an outstanding level of service to our customers,” said Tim Ford, President, Terex Cranes.

The appointments buttress the company goal of transitioning towards becoming a regionally based organization.

Abrahams has extensive experience in the construction equipment industry and in developing overseas branches. Among other positions, Abrahams worked as sales director for Terex Aerial Work Platforms and general manager for Terex Equipment Middle East between 2006 and 2010.

“Having had experience in leading customer responsive teams in overseas branches, I am confident that with the team and resources we have in Southeast Asia, we will be able to deliver first class responsiveness,” said Abrahams.

Abrahams will lead the inaugurated Product Support location, which was created specifically to support Terex Cranes distributors and key customers in the Southeast Asia region.

Terex Cranes is a global manufacturer of a broad range of equipment.