Messe München, organizer of the Bauma Trade Fair, is founding a joint venture with the U.S.-based Association of Equipment Manufacturers to launch a trade show in South Africa. The joint venture will be called bC Expo South Africa (Pty) Ltd. The first “bauma Africa” show will be held in Johannesburg in September 2013, organized by MMI South Africa (Pty) Ltd., a 100-percent subsidiary of Messe München.
The joint venture will subsequently add other events.
The two organizations have already collaborated in the Bauma Conexpo Show entitled bC India which premiered in 2011 occupying 88,000 square meters (947,000 square feet) of exhibition space. The amount of exhibition space increased to 150,000 square meters (1.6 million square feet) in February 2013.
“AEM is pleased to take this next step in its relationship with Messe München,” said Dennis Slater, AEM president. “Our first joint venture, bC India, has developed as a model of industry efficiency and effective competition in the global marketplace, and we now look forward to a natural extension of our cooperation. Africa has great opportunities for economic growth. Recognizing this, AEM seeks to support and promote its member companies in North America through the bauma Africa 2013 launch.”
For more information, check out www.bauma-africa.com.
