Manitowoc and Shantui Launch Joint Venture in China’s Crane Market

Manitowoc Cranes and Shantui Investment Co. are forming a joint venture to build mobile cranes in China for the domestic and export markets, called the Shantui Manitowoc Crane Co. Ltd. The company will begin operations once relevant government approvals are finalized. Within China, the cranes produced by the joint venture will be sold through Shantui’s domestic dealer network, as well as Manitowoc’s dealer network for truck cranes.

The joint venture and this distribution network will be the exclusive dealer for imported Grove all-terrain and rough-terrain cranes into China. The network will also provide full Manitowoc Crane Care parts and service support for the products it sells. Manitowoc and Shantui will use their existing networks for sales of cranes from the joint venture to the export market.

“Shantui is one of China’s leading manufacturers of earthmoving equipment and the company is looking to develop its presence in the country’s mobile crane market,” said Eric Etchart, president and general manager of Manitowoc Cranes. “Similarly Manitowoc has been developing its own presence in the Chinese truck crane market and we are now ready to move to the next stage of development with a stronger and larger partner. This new arrangement will not only create a new leading manufacturer of mobile cranes in China, but it will boost sales of Grove AT and RT cranes in the country through Shantui’s excellent dealer network.”

The joint venture will produce four truck cranes, the GT8, GT10, GT20 and GT25, with capacities of 8 t, 10 t, 20 t and 25 t respectively. Other crane models will follow, the company said. In the domestic market, plus export markets managed by Shantui, the cranes will be branded Shantui Grove. For export markets managed by Manitowoc, that the cranes will be branded Grove Shantui, officials said. The cranes will be manufactured at Manitowoc’s current joint venture facility in Tai’an, China.

Eric Etchart said the venture with Shantui will help structure Manitowoc better for the future.

“Shantui is already very well-known in the Chinese market and we believe it is the best partner for us in developing the Grove line of mobile cranes in China,” he said. “We have seen the global landscape for cranes change significantly over the past decade and it’s important we respond to ensure we remain a global leader in the lifting business.”

Please or Register to post comments.

Upcoming Webinars

Rental Penetration from 5 to 50 and Counting Webinar

DATE: May 29, 2013
TIME: 2:00pm ET/ 11:00am PT
Where: ONLINE
ABSTRACT:
Rental penetration essentially means the percentage of equipment on jobsites that is rented, rather than owned by the end user. In this webinar, a panel of experts will discuss why rental penetration has grown, how it can be measured and understood, and how much it can increase in the coming years. Panelists include Dan Kaplan, Chuck Yengst and John McClelland.

SPONSORED BY: 

RER TV
Apr. 25, 2013
video

Haulotte Launches Improved Easy Spare Parts Ordering

Haulotte Services recently launched its new version of Easy Spare Parts, the company’s online store for Haulotte genuine spare parts orders. ESP is a front office tool that allows customers to consult technical documentation and to order spare parts online....More
Buyers' Guide

The RER Industry Directory is the resource buyers like yourself rely on when looking for up-to-date information on the products or services you are searching for.

Learn More

 

Rental Rate Guide

Rental Rate Guide 2013

Available Exclusively Online! Interested in suggested rental rates for hundreds of categories of equipment? You need RER's 2013 Rental Equipment Rate Guide.

Learn More

 

Connect With Us
Rental Equipment Register Related Sites