RSC Equipment Rental recently named Phil Hobson to the new position of vice president, customer service and process innovation, the industry’s first executive-level position focused exclusively on innovation and developing services that enhance customers’ productivity and satisfaction.
Over the past year, RSC has launched several initiatives and process improvements designed to provide customers with solutions that meet their equipment rental needs. In close coordination with field management, Hobson will manage the continued implementation of those industry-leading programs, will assess customer needs and feedback through regular focus groups, and will lead the development of new innovations in operating processes and technology.
“We are committed to drive continuous improvement and lead the industry in the way we service customers,” said Erik Olsson, executive vice president and chief operating officer. “Using innovation to build competitive differentiation is an integral part in our strategy to become and remain the best rental company in the industry. This unique role directly supports our brand promise and commitment to ‘provide premier products and innovative services.”
Hobson, who originally joined RSC in 1998, has held a variety of positions within the equipment rental industry.
Scottsdale, Ariz.-based RSC Equipment Rental is No. 2 on the RER 100.
