MMD Equipment and Komatsu America Strike Marketing Agreement

Oct. 31, 2005
Vernon Hills, Ill.-based Komatsu America Corp. and Mitsui Machinery Distribution (MMD Equipment) last week announced that they reached an agreement that enables MMD to sell and market Komatsu’s line of compact hydraulic excavators to small rental houses ...

Vernon Hills, Ill.-based Komatsu America Corp. and Mitsui Machinery Distribution (MMD Equipment) last week announced that they reached an agreement that enables MMD to sell and market Komatsu’s line of compact hydraulic excavators to small rental houses in the United States market. To launch this new agreement, MMD will initiate a sales and marketing campaign in the continental U.S. and Alaska targeting independent U.S. rental centers — a market segment specialty of MMD.

“MMD Equipment is proud to be associated with a world-class company such as Komatsu, and we anticipate that this agreement will be well received by the rental industry,” said Ron Johnson, president of MMD Equipment. “By adding the Komatsu line to MMD’s broad sales network, our customers will have greater access to an excellent line of compact excavators which will bolster Komatsu’s position in the rental market.”

By offering Komatsu’s line of compact excavators, MMD will provide a “one-stop shop” for its customers. In addition, many of Komatsu’s distributors will provide product support, parts and service for the Komatsu products sold by MMD.

“This agreement aligns MMD, a well recognized company in the rental industry, with our company’s reputation for excellent excavation and compact construction equipment,” said David Grzelak, chairman and CEO of Komatsu America Corp. “Making Komatsu’s compact excavators accessible to smaller rental companies through MMD, will expose more customers to our products and should ideally expand our customer base.”