YES JCB has opened its second full-service dealership in Madison, Wis. The branch joins YES JCB in Milwaukee. The 18,000-square-foot Madison location will carry JCB’s full line of construction and agricultural equipment, including new, pre-owned and rental models, as well as offering replacement parts and equipment service.

Since it was founded in 1990, Yes Equipment & Services, YES JCB’s parent company, has been providing material handling equipment, including new and used lift trucks, personnel carriers and aerial work platforms, to the Menomonee Falls, Wis., and Itasca, Ill., markets. When Yes expanded into construction and agricultural equipment sales in 2009, it opened the first YES JCB branch in Milwaukee, and are now expanding into a second facility.

“Adding our new Madison location will allow us to meet the needs of construction and agricultural equipment customers, whether they’re interested in buying or renting equipment or in need of parts or service,” said Cliff Anglewicz, CEO of YES JCB. “The Madison market needs a dealer focused on serving customers with urgency.”

YES JCB will offer JCB’s full range of equipment.