Canadian equipment dealer Strongco Corp. has completed the purchase of eight acres of land to build its new branch in Saint Augustine de Desmaures, Quebec, to improve its presence in the Quebec City region. The new branch will replace the existing Sainte-Foy location and will carry Volvo Construction Equipment products as well as other complementary brands.

Construction on the 40,500-square-foot facility is scheduled to begin in the spring and be completed in early 2014. The new branch will involve a total capital cost of $8.6 million.

“This new branch will build on the longstanding excellent relationships with our customers in the area,” said Bob Dryburgh, president and CEO of Strongco. “Replacing our Sainte-Foy location with an updated and well-situated branch in Saint Augustin allows us to provide more comprehensive and timely service to our customers. This new development is an integral part of Strongco’s growth strategy to increase our market presence in key markets, such as Quebec, by building on Strongco’s reputation of delivering a superior customer experience.”

In addition to Volvo, Strongco represents Case Construction, Manitowoc Crane, National, Grove, Terex Cedarapids, Terex Finlay, Ponsse, Fassi, Allied Construction, Taylor, ESCO, Dressta, Sennebogen, Jekko, Takeuchi, Link-Belt and Kawasaki. Strongco has 26 branches in Canada and five in the United States.

A major rental player as well, Strongco, based in Mississauga, Ontario, is No. 61 on the RER 100.