Safway Group, a provider of scaffolding and other access solutions, has developed a new brand communications platform called The Smart Way.

The Smart Way encapsulates our company’s long-standing business philosophy — emphasizing safety, engineering and efficiency,” said Bill Hayes, Safway Group president and CEO. “It also speaks to our renewed focus on meeting — and exceeding — customers’ needs and expectations by offering the safest, most cost-effective approach to any multi-service project.”

During the past several years, the Safway Group has been building the structure to position itself as a leading access, insulation and coatings provider.

“The combination of both organic growth and strategic acquisitions allows the Safway Group to deliver the highest level of performance at the lowest total installed cost, in the shortest possible timeframe,” added Hayes. “We’re able to provide an unmatched range of expertise, products, services, experience, cutting-edge technology and contract options to our customers in both the commercial construction and industrial markets.”

Safway Group of companies includes CL Coatings, Industrial Coatings and Fireproofing, Redi Insulation, Swing Staging, Safway Atlantic, Safway Services and Safway Services Canada. Based in Waukesha, Wis., Safway Services is No. 16 on the new RER 100.